Art Director, Designer, Institutional Investor iimagazine.com As Institutional Investor is widely referred to as "ii," and as the url itself reads "iimagazine.com," I used the dingbat that punctuates the print articles and simply reads "ii" as a starting point for a fresher online identity (shown at left). The project also required learning more about the content management system Encompass so as to design user interface screens.